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Snowflake to Google Display & Video 360

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Use DinMo to create a data pipeline between your Snowflake Data Warehouse and Google Display & Video 360 in less than two minutes.

How to use DinMo to connect Snowflake to Google Display & Video 360?

  • First step is to ensure that Snowflake is already configured as a source in DinMo, and Google DV 360 has been added as a destination.

  • Ensure that you have already created the segments that you wish to sync to Google DV 360 in DinMo. If not, go to the Segments tab, click "New Segment," and create them one by one with the appropriate rules.

  • Click the Activations tab, then click “New Activation” on the upper right of the screen.

  • Navigate to the Activations tab, and click "New Activation" in the upper-right corner of the screen.

  • Select the type of segment you wish to activate, here audiences (called users)

  • Choose your Google Ads platform in the dropdown, and click “Continue.”

Here are some further configurations:

  • Select the ad account you want to use

  • Select the appropriate Data Type to process the user matching

  • If you want to change the activation name, fill in the corresponding field. You can also add a description to this activation.

  • Based on the choice of the Data Type, fill in the Fields Mapping section. You may map as many properties as you wish. The more properties you map, the more information DinMo will be able to communicate to Google DV 360. It is required to map at least the Email or Phone Number property.

  • Under the Scheduling options, choose the time interval at which you want your segment to be synced to Google Ads. A daily sync is sufficient for most use cases.

  • Click “Continue,” then “Create” to finish.

  • Once the segment is created, it will start syncing right away. Wait a few moments to ensure that the sync is successful.

Note that on Google DV 360, you should wait for up to a few days after the initial sync before the database is complete.

That's it! You have successfully synced your Snowflake data with Google DV 360 in DinMo. If you face any issues, refer to DinMo's documentation or contact our support team for assistance.

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