K-Way
Discover how DinMo and Better & Stronger helped K-Way achieve double-digit growth in digital revenue.
The Context
K-Way, an iconic brand founded in 1965, has established itself as a global reference for practical and stylish rainwear. As its e-commerce activity and international expansion accelerated, K-Way needed a modern and flexible data infrastructure to support its digital growth.
The Challenge
Until 2024, K-Way had neither a data warehouse nor a Customer Data Platform (CDP). The company faced several challenges:
Lack of data centralization: data was scattered and difficult for the marketing team to leverage
Lack of modular infrastructure: inability to quickly adapt the ecosystem to growth needs
Marketing management difficulties: inability to build precise segments and effectively feed advertising and email platforms
The Solution - Workshops, Modular Infrastructure, and DinMo
With the support of Better & Stronger, K-Way undertook a complete overhaul of its data and marketing stack:
Data, Customer Segmentation & Reporting Workshops: identifying business needs and establishing a clear target architecture
Adoption of DinMo: the addition of a composable CDP, perfectly suited to their marketing needs and scalable for future use cases
Tailor-made infrastructure: creation of a data lake and implementation of connectors linking all data sources
Segmentation & activation with DinMo: creation of RFM segments, product-line segments, and purchase-behavior segments to fuel campaigns and email flows
The Results
In less than a year, K-Way achieved ambitious objectives:
+27 active segments created
+64 activations configured
3 destinations connected (Klaviyo, Meta Ads and Google Ads)
Double-digit digital revenue growth in the first half of 2025
All while maintaining effective cost control and strong marketing autonomy.
Next Steps
With this robust and scalable infrastructure, K-Way now plans to:
Launch new targeted email activations
Build new segmentations to support the launch of exclusive product lines and collaborations
Integrate new advertising platforms to expand its reach
In Summary
Thanks to Better & Stronger's expertise and the adoption of DinMo, K-Way now benefits from a flexible, high-performance, and international-ready marketing data infrastructure, enabling sustainable, data-driven digital growth.
