K-Way
Discover how DinMo and Better & Stronger helped K-Way achieve double-digit growth in digital revenue.
Introduction
K-Way, iconic French outerwear brand, aimed to accelerate its e-commerce growth and international expansion. To support this, the company needed a modern, flexible data infrastructure to drive digital performance while maintaining marketing autonomy.
K-Way lacked a centralized data system and a Customer Data Platform (CDP), which made it difficult to:
Consolidate and activate customer data for marketing campaigns
Create precise audience segments
Optimize performance across advertising and email platforms
The goal was to leverage first-party data to improve campaign efficiency and drive digital revenue growth.
With the support of Better & Stronger, K-Way turned to DinMo: a composable, cost-efficient CDP that could be integrated in just days.
Results
The partnership with DinMo and Better & Stronger delivered measurable impact:
Double-digit growth in digital revenue in H1 2025
27 active audience segments created
64 campaign activations across 3 platforms (Klaviyo, Meta Ads, Google Ads)
Improved marketing efficiency and autonomy
The solution
K-Way implemented a modular data stack with DinMo, enabling them to:
Segment customers by RFM, product lines, and behavior
Activate audiences directly in email and ad platforms
Maintain precise control over campaign costs
With Better & Stronger’s guidance and DinMo’s flexible CDP, K-Way now has a scalable, data-driven marketing infrastructure supporting sustainable digital growth.
Next, K-Way plans to:
Launch targeted email campaigns
Refine segmentation for new product launches and collaborations
Integrate additional advertising platforms to expand reach
👉 If you want to learn more about our collaboration with K-Way, you can download the full Customer Story 👇
