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Everything you need to know about marketing attribution
Audience Strategies

Everything you need to know about marketing attribution

8min • Mar 19, 2025

Penetration Pricing: Capturing market share through competitive pricing
Marketing Strategy

Penetration Pricing: Capturing market share through competitive pricing

6min • Mar 14, 2025

The best alternatives to Rivery
Reverse ETL

The best alternatives to Rivery

8min • Mar 12, 2025

Focus strategy: How to stand out in a specialised market?
Marketing Strategy

Focus strategy: How to stand out in a specialised market?

7min • Mar 7, 2025

Multichannel marketing: Effectively leveraging all your channels
Data Activation

Multichannel marketing: Effectively leveraging all your channels

6min • Mar 5, 2025

Customer loyalty as a performance driver
Audience Strategies

Customer loyalty as a performance driver

6min • Feb 28, 2025

The guide to data transformation
Modern Data Stack

The guide to data transformation

8min • Feb 26, 2025

Customer Data Platform: figures and market trends
Customer Data Platform

Customer Data Platform: figures and market trends

5min • Feb 21, 2025

Low-Code / No-Code: Understanding these approaches and their use cases
Customer Data Platform

Low-Code / No-Code: Understanding these approaches and their use cases

7min • Feb 19, 2025

Data Taxonomy: Organising data for better utilisation
Modern Data Stack

Data Taxonomy: Organising data for better utilisation

5min • Feb 14, 2025

All you need to know about first-party data
Data Activation

All you need to know about first-party data

8min • Feb 12, 2025

AARRR: The essential growth marketing framework
Marketing Strategy

AARRR: The essential growth marketing framework

8min • Feb 7, 2025

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