Maximize revenue and customer loyalty using DinMo! Following up with customers at the right time is essential to trigger repeat purchases and build long-term relationships. DinMo provides you with the tools to segment your customers based on their purchasing journey and send targeted communications to them at the right time, increasing the chances of repeat purchases.
Overview
Retaining existing customers is essential for any business. Because they are more likely to make larger purchases and spend more money over their lifetime, repeat customers often generate a significant part of any business revenue.
But keeping customers loyal is not so easy. It’s actually pretty common in our fast-paced society to simply forget about a business if we don’t hear from it for a long time…
To keep customers engaged and loyal, businesses need to be pro-active in tracking customers’ purchasing journey and following up with them at the right time. This notably involves sending personalized emails or communications that remind customers of the brand, showcase the new products or features and encourage them to make a new purchase.
One way to effectively determine the right time to engage with a customer is to create audiences according to their progression in the purchasing journey and to determine if the customer is ahead or behind in his usual cycle. This can be done for instance by calculating the average time between two purchases for each customer (as part of a RFM segmentation for instance). Other Customer Scoring can be calculated to determined whether the behavior of a customer is normal or not.
But tracking customers’ purchasing journey and sending personalized communications accordingly can often be challenging for marketing teams and often involves manual tasks.
Fortunately, DinMo can help you.
DinMo can help you increase repeat purchases by segmenting your customers based on their purchasing journey
With DinMo, you can create audiences of customers based on their purchasing journey and send targeted communications to them at optimal times. This allows you to build long-term relationships with your customers and increase the chances of repeat purchases.
Segmenting your customers is essential for sending targeted communications at the right time, increasing customer engagement and loyalty.
Example Use Case
Let's say you own an online clothing store that sells various products, such as shirts, pants, and shoes.
DinMo can help you create audiences for customers who have recently made a purchase, customers who are soon to make a purchase, customers who are late in their usual purchase cycle, and customers who are inactive.
Using this segmentation, you can then send appropriate targeted communications such as a follow-up email to customers who have recently made a purchase, thanking them for their business and offering a discount on their next purchase. For customers who are soon to make a purchase, you can send a reminder email highlighting new products or promotions that may interest them.
Steps involved using DinMo's features
With DinMo, you can very easily create audiences of customers and send targeted communications to them following these steps:
First, you need to create an audience from your Customers Entity by setting up the appropriate rules and using our Audience Manager.
In this scenario, you can create audiences based on your customers' purchasing journey. For example, you can create an audience for recent purchasers, soon-to-reach customers, late customers, very late customers, and inactive customers.
You can also create audiences based on product categories for greater relevance.
Once you've created the audience, you can sync it across multiple channels (emailing tools, CRMs etc.)
Finally, you can send personalized communications and targeted ads to these audiences.
You’re now ready to go!
💡 Other use cases are enabled by Reverse ETL at a higher level. Don't hesitate to check our resource for the full picture.
