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Capture Your Target Audience & Improve Conversions with Personalized Content

Google BigQuery
TikTok Ads
Google Ads
Meta Ads

Learn how DinMo can help you to create personalized ads campaigns to effectively retarget high-converting users. DinMo allows you to easily and automatically sync customer behavior data from your website, CRM or POS with advertising platforms like Facebook and Google Ads to deliver highly relevant and targeted ads.

Why should you personalize your advertising campaigns?

Marketing teams often struggle to capture the attention of their target audience and drive conversions. One proven effective strategy to capture the target audience's attention and boost engagement is to drive personalized targeted ads to users, based on their behavior, interests, and needs.

Personalized ads can improve your overall business in many different ways. They can help you reduce acquisition costs, use effective incentives, prevent churn, target high spenders, encourage power users, and so on.

However, it can be quite a challenge to identify the customers who are most likely to engage, retain, expand or sign-up without having access to accurate and comprehensive customer information.

How can DinMo help you improve your advertising campaigns?

By providing your marketing and growth teams with the complete picture, DinMo helps you unlock the ability to target your potential and existing customers with content that will effectively capture their attention.

A few ways you can use DinMo for personalized targeting:

  • Target users who have abandoned their carts with personalized ads that remind them of the products they left behind

  • Retarget users who have shown interest in a particular product or service with ads that highlight its benefits and features

  • Push upsell and cross-sell opportunities to users who have already made a purchase with ads that promote related products or services

  • Deliver targeted ads to users based on their location, demographic, and interests

  • Improve your advertising ROI by focusing your ad spend on high-converting users

Example Use Case

Let's say you're a marketer for an e-commerce business that sells clothing and accessories online. You notice that many users are leaving items in their carts without completing their purchases. By using DinMo to sync your customer behavior data directly from your data warehouse to Facebook and Google Ads, you can retarget these users with personalized ads that remind them of the items they left behind.

💡 Don't hesitate to check our best practices on Meta Ads and our guide to Google Ads

Steps involving DinMo’s features

With DinMo, creating an audience of customers that share similar characteristics and synchronizing it with your chosen destination platforms is very easy can be done following two steps:

  1. First, you need to create an audience from your Customers Entity by setting up the appropriate rules and using DinMo's Audience Manager.

    • For instance, you can create an audience of users who have abandoned their carts to send them personalized ads that remind them of the products they left behind

  2. Once you've created the audience, you can sync it with Google/Meta daily

  3. Finally you can launch send specific communications to this audience.

You’re now ready to launch your targeted campaigns on Google/Meta!

💡 Dive into the diverse applications of Reverse ETL by checking out our higher-level overview in our blog post on use cases.

Acquisition
Conversion
Upsell
Cross-sell

Table of content

  • Why should you personalize your advertising campaigns?
  • How can DinMo help you improve your advertising campaigns?

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