Kappa
How DinMo and Better & Stronger helped Kappa decrease its costs and increase its revenue by 20%.
Introduction
Kappa, the iconic Italian sportswear brand, was already relying on a CDP to orchestrate its marketing activations. But when its provider sharply raised its fees, reaching several tens of thousands of euros annually, Kappa faced a double challenge:
Aligning data: ensuring a single, reliable source of truth for both marketing segments and reporting, to guarantee consistency between analysis and activation.
Migrating quickly: switching to a new solution without losing valuable activations or disrupting essential media and email campaigns.
With the support of Better & Stronger, Kappa turned to DinMo: a composable, cost-efficient CDP that could be integrated in just days.
Results
The migration took less than a week, and activity continued without interruption. The impact has been immediate:
Improved operational efficiency
23 segments successfully migrated
57 reconfigurations of activations completed
3 key destination connections live: Klaviyo, Meta Ads, Google Ads
Migration finalized in only a few days thanks to DinMo’s responsive support
Improved marketing performance
+20% revenue since implementation in February 2024
Marketing Efficiency Ratio (MER) kept stable despite growth
Annual CDP costs significantly reduced compared to the previous provider
The solution
With DinMo, Kappa now benefits from a flexible, autonomous activation stack that empowers its teams to:
Connect its customer data seamlessly across key channels
Ensure smooth campaign activations without relying heavily on technical resources
Scale marketing use cases with greater agility and reduced costs
Next, Kappa plans to:
Integrate in-store sales data into DinMo
Launch new targeted email campaigns
Redefine segmentation to support upcoming product launches and strategic partnerships
👉 If you want to learn more about our collaboration with Kappa, you can download the full Customer Story 👇
