Leveraging the power of first-party data through DinMo, you can effectively drive upsell and expansion opportunities by identifying your customers who are the most likely to upgrade to a paid product plan, purchase add-ons etc.
Overview
As a business, your ultimate goal is to grow your customer base and increase your revenue. Every day, companies spend a significant amount of money trying to expand their reach by using various marketing strategies such as emails, push notifications and ad campaigns to attract new customers. But is this really the most effective way to engage with customers? Some customers may feel uncomfortable receiving offers that do not align with their interests, and this could eventually lead to customer churn.
A more effective approach is to personalize offers and promotions based on each customer's likelihood to convert, allowing you to target those with the greatest potential to take action such as convert to a paid plan or purchase add-ons.
But how can you identify these high-intent customers? How do you know which products or services they will be most interested in, and how do you ultimately push them personalized recommendations?
That’s where DinMo comes in!
DinMo can help you leverage your customer's first-party data to create personalized recommendations and boost sales
DinMo can help your sales team leverage your first-party customer data (product and behavioral data) to gain a deeper understanding of your customer’s preferences and interests and identify high-intent customers for specific products or services.
You can then use that information to create custom audiences, automatically sync these audiences to your activation platforms such as your emailing tool or CRM and reach your customers with the most tailored offers with products likely to spark their interest.
Example Use Case
Let's say you work in a B2B software company that offers a suite of tools to help businesses manage their operations. Imagine you notice a set of customers has been using a particular feature heavily, you can create an audience of these customers and recommend them the higher product tier that includes that feature and other complementary features. You can also offer incentives such as discounts or free trials to encourage them to upgrade.
Steps involved using DinMo’s features
With DinMo, you can very easily segment your customer base and send targeted communications to them following these steps:
First, you need to create an audience from your Customers Entity by setting up the appropriate rules using our Audience Manager.
For example you can create customers audiences based on intent to buy a specific product. One scenario could be to create a segment of customers that abandoned their cart and to set up a cohesive cart abandonment campaign for them.
Once you've created the audience, you can sync it across your multiples channels (emailing tools, CRMs etc.)
Finally, you can send personalized communications (discounts, free trials etc.) and targeted ads to this audience.
You’re now ready to increase your customer’s engagement and decrease your overall CAC using DinMo!
For a broader perspective on what Reverse ETL can achieve, read our blog post dedicated to its use cases.
