Krüger Dirndl
60 Minutes to Activation: Krüger Dirndl's Answer to Rising CAC with DinMo’s Composable CDP
As Head of eCommerce & Online Marketing for the past 8 years, Carl-Frederic has wrestled with the same problem D2C apparel brands face today: rising Customer Acquisition Costs (CAC).
With manual segmentation and 'one-to-all' emailing becoming a big limitation, Krüger Dirndl needed speed. They evaluated solutions across the composable CDP market, but chose DinMo for its speed, custom integrations, and easy pricing - a true activation layer built for today's data stack.
Results
60 minutes from contract to first activation
While enterprise CDPs were still scheduling discovery calls, Krüger Dirndl was already syncing BigQuery to their ESP and running campaigns.
Custom connector built in 2 weeks, not 6 months
DinMo shipped a production-ready integration for their specific ESP during the POC. No "roadmap promises" or enterprise sales timelines.
First incrementality test prevented a costly marketing mistake
Within weeks, Krüger ran a 50/50 holdout test that proved re-engaging inactive customers with discounts wasn't profitable. A third of DinMo’s cost, justified in 3 weeks.
4 marketers self-serving segments, zero tickets to data team
The team now builds audiences for CLV, purchase history, and lifecycle stage without Slack messages, Jira tickets, or waiting. Campaign velocity doubled.
Pricing they could forecast from day one
No MTU multipliers or sync throttling, no "let's discuss that at renewal" games. Krüger Dirndl knew their costs at 2X, 5X, and 10X growth before signing. Budgeting went from guesswork to simple, spreadsheet math.
Challenge
Carl could see the CAC curve bending in the wrong direction. Every month, the cost to acquire a new customer crept higher, while the team's ability to work smarter - to segment, to test, to suppress the wrong audiences - moved at the speed of manual exports and data team backlogs.
The Profit Squeeze (CAC): Rising customer acquisition costs for new customers was eating into the viability of core marketing operations. Smarter, more efficient segmentation and targeting were no longer a preference but a critical necessity to safeguard future profitability and justify continued investment in paid channels.
The Execution Drag (Speed): While segmentation was technically possible, achieving the necessary granularity required constant manual processes - complex data manipulation and BI involvement. This reliance on manual exports and uploads resulted in slow, static audiences, and by the time an audience was ready, the campaign timing was already suboptimal.
The Marketing Blind Spot (Testing): The team lacked a scalable, operational way to run controlled experiments like holdout groups or offline incrementality tests without resorting to stitched-together Excel exports. This meant an inability to prove or disprove key marketing hypotheses, leading to unnecessary risk and wasted ad spend from guesswork.
The "One-to-All" Trap: Their email strategy suffered from limited granularity across the customer base. By treating all recipients with similar messaging, they struggled to differentiate campaigns across lifecycle stage, behavior, or value (CLV). This compromised relevance, underwhelms high-value customers, and reduced the opportunity to drive higher Lifetime Value (CLV).
Solution
Within 60 minutes, DinMo became Krüger Dirndl's strategic activation layer, directly connecting their BigQuery data to marketing execution. This transition delivered immediate commercial wins:
From broadcast to precision: Within days, the 'one-to-all' email blasts were gone. The team started building real segments: high-CLV customers, regional cohorts, lifecycle stages. Campaigns got smaller, and so did the CAC.
From bottleneck to self-service: Four team members who previously waited on data requests now build their own audiences. Segmentation went from a ticket queue to a self-serve task on demand. Campaign velocity doubled.
From guesswork to proof: The postcard test was Carl's favorite validation. DinMo made it simple to split customers and measure incrementality cleanly. DinMo prevented thousands of euros in wasted marketing budget, and a third of DinMo’s cost was justified in only 3 weeks.
Why DinMo Became Krüger Dirndl’s Strategic Choice
1. No-Risk, High-Velocity Implementation
Implemented in <1 hour as part of a free POC. No complex engineering deployment. No long onboarding. They got immediate activation, not a 6-month project.
2. Custom Connectors at POC Speed:
DinMo built a custom CRM connector in ~1–2 weeks, proving their commitment to activation before any commitment to the platform. This has and will continue to be our responsibility.
3. Pricing They Could Trust
Rejected other CDPs' confusing multipliers and sync throttling for DinMo's predictable, transparent pricing - making long-term forecasting straightforward and eliminating hidden costs.
4. European Composable Expertise
EU-based support, aligned data governance, and same-timezone help made implementation faster and more reliable.
Future-Proofing Activation
Carl's advice to other D2C brands facing CAC pressure?
Stop waiting for the perfect moment or the perfect stack. The best CDP is the one you can actually get value from this quarter.
For Krüger Dirndl, DinMo isn't just a tool - it's a strategic asset. They're now running tests in hours that used to take weeks to set up. They're segmenting customers in ways that were impossible without engineering resources. And they're making data-driven decisions about where not to spend, which might be more valuable than knowing where to spend.
Speed and agility become your new moat when tackling your rising acquisition costs.
If your CAC curve looks like Krüger Dirndl's did - and your current tools feel like they're built for someone else's problems, let's talk.
