In the competitive world of ecommerce, companies constantly face the challenge of capturing customers' attention in a saturated digital landscape while managing increasing customer acquisition costs.
In this context, Ankorstore, a French unicorn connecting major brands with independent retailers, aimed to further penetrate the market and retain users, while limiting marketing campaign costs.
Our challenge was significant: How to support substantial growth while decreasing customer acquisition costs?
Ankorstore wanted to enhance the profitability of its digital marketing campaigns through smarter targeting.
The goal was to capitalize on its first party data to reach high-potential segments and optimize its ROI.
In this context, Ankorstore's marketing teams needed autonomy to create customer segments and send them to their marketing platforms, even though they had no technical expertise.
“We chose DinMo because the solution was easy to implement. In just 1 hour, everything was set up. We could build our segments ourselves and use them directly in Google Ads.”
Sylvain Sengbandith, Lead Performance Marketing
The collaboration between DinMo and Ankorstore yielded measurable results, illustrating the potential of leveraging customer data to reduce customer acquisition costs. Here are some of the most significant outcomes:
20% Reduction in CPA
24% Increase in conversion rate
Enhanced Customer Experience
Detailed results and methodology
DinMo provided Ankorstore with a tailored solution that helped overcome their challenges.