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Best Practices

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The Rise of Reverse ETL in Modern Data Stack strategies

The Rise of Reverse ETL in Modern Data Stack strategies

3 mins • Dec 1, 2023

Google Customer Match best practices

Google Customer Match best practices

6min • Jun 27, 2023

How to use Facebook Custom Audiences for successful acquisition campaigns

How to use Facebook Custom Audiences for successful acquisition campaigns

5min • Jun 21, 2023

The end of 3rd Party Cookies, why should all marketers care?

The end of 3rd Party Cookies, why should all marketers care?

3 minutes • Jun 16, 2023

The rise of the Modular CDP

The rise of the Modular CDP

8 min • Apr 16, 2023

Step by step guide to engaging in Data Activation

Step by step guide to engaging in Data Activation

5 min • Mar 17, 2023

5 technical challenges for building a data warehouse and how to overcome them

5 technical challenges for building a data warehouse and how to overcome them

6 min • Mar 8, 2023

Is a marketing data warehouse the answer to a cookieless world?

Is a marketing data warehouse the answer to a cookieless world?

6 mins • Feb 24, 2023

Optimizing the use of data for omnichannel performance

Optimizing the use of data for omnichannel performance

6 mins • Mar 23, 2022

How to improve Ads ROI with Conversion APIs

How to improve Ads ROI with Conversion APIs

5 mins • Mar 23, 2022

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