
- CDP Categories and Capabilities
- Shifts in the MarTech Stack
- Key Trends Shaping the Future
BEST PRACTICES
Build a Marketing Stack That Delivers Real Results
The center of gravity in MarTech is shifting fast. This white paper, breaks down with real data, why traditional CDPs are losing ground and how modern architectures are taking over. Discover best practices to build a flexible, connected, and AI-ready marketing stack.